Tag Archives: adword

Most advertisers will find that there are many negative keywords that apply to their entire account. The more Campaigns you have the more time-consuming it is to add new negatives as you encounter them. The good news is that they can be added at the account level – but only by using the free Google AdWords Editor program. There is currently no way to do this in their online interface. Although there are many entries for adding negative keywords in Read More →

Here I am trying to address strategies to minimize risk when starting new adwords ad campaigns. If you’re new to Google AdWords, have a limited budget, don’t know what your current conversion rate is, or want to advertise some new products and aren’t sure how well they will sell; than these tips will keep costs low. 1. When first setting up a campaign, turn off the content network. This option is “on” by default. It’s a form of contextual advertising Read More →

Most of you have heard of Tracking202 from Wes Mahler. The main disadvantage was you needed to host you data on their server. Prosper202 is a self-hosted PPC tracking solution, it is the same code used on Tracking202. It is an online tool to help you track you keyword and campaign performance with pay per click. This software is powerful, self-hosted and fast. With Prosper202 you can upload your sale stats from affiliates into and also your paid keyword stats Read More →

Many advertisers repeatedly search for their AdWords ads using Google’s search engine. Doing that is detrimental to your advertising success for these reasons: If you are searching and not clicking, you are increasing your impressions and lowering your click through rate (CTR). A lower CTR increases your advertising costs. One goal of Google’s system is to display the most relevant ads – if you don’t click, their system assumes your ads are not relevant. You can actually DISABLE your ads Read More →