Have you ever tried to find out how many of your Google analytic goal conversions were from visitors arriving via paid referrals or those arriving through organic search (results that come from the normal search results)? Which types of visitors convert better?
This information is something any webmaster or search engine marketer running a Google Adwords campaign needs to know. In order to use this report you must Setting up a Goal within Google Analytics.
To view Paid Vs Organic conversions data in Google Analytic:
1. Log into Google Analytic Account
2. Select the domain you wish to check
3. on the left click on Traffic Sources, then Campaigns
4. GA defaults to Site Usage so that tab is highlighted. Click on the Goal Conversion Tab
5. Find Segment which defaults to Keyword and change it to Medium
6. This view shows you The ‘PPC vs. Organic’ report compares your Goal Conversions for both organic and paid listings.
This report helps make the following decisions:
– If organic conversion is more than CPC conversion, work needs to done on the CPC side
– This report is useful for viewing conversations against each goal for general PPC data.
– Give you batter idea where you need to focus your efforts.
