The more keywords you use the more successful your advertising will be. This can be very time-consuming. Fortunately for us, some generous individuals have created free tools to make it easier and speed up the process. Mike’s Marketing Tools provides a simply wonderful tool called AdWords Wrapper. You can paste any list of keywords into this tool and click the “Wrap Adwords” button to get any combination of broad, phrase, and exact match keyword phrases. You can also generate negative keywords lists to use in Ad Groups.

If you currently have broad match keywords you can click the edit keywords link in your AdWords account and copy and paste the list into AdWords Wrapper. Mike updated the tool to make it even better by having this tool correctly preserve the bids and urls that may be present in your existing keyword list. He also provides options to remove the bids and urls if you prefer.

Another great Free Keyword Tool is provided by Webphase Internet Marketing. This tool allows you to combine up to three lists of keyword phrases. This is a fast, easy way to rearrange the words in your phrases. I often use this tool to create lists that I then paste into AdWords Wrapper. If you wanted to advertise widgets, you might put widget and widgets into one box, colors into a second box, and sizes into the third. You can then change the order the tool combines the words in the boxes to create many keyword phrases. The tool is easy to use. Remember not to put spaces after your words to avoid extra spaces in your phrases.