Blog

The more keywords you use the more successful your advertising will be. This can be very time-consuming. Fortunately for us, some generous individuals have created free tools to make it easier and speed up the process. Mike’s Marketing Tools provides a simply wonderful tool called AdWords Wrapper. You can paste any list of keywords into this tool and click the “Wrap Adwords” button to get any combination of broad, phrase, and exact match keyword phrases. You can also generate negative Read More →

Many advertisers repeatedly search for their AdWords ads using Google’s search engine. Doing that is detrimental to your advertising success for these reasons: If you are searching and not clicking, you are increasing your impressions and lowering your click through rate (CTR). A lower CTR increases your advertising costs. One goal of Google’s system is to display the most relevant ads – if you don’t click, their system assumes your ads are not relevant. You can actually DISABLE your ads Read More →