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Knowing where your buyers are coming from can assist you in increasing your sales. This is a fast, easy way to compare PPC driven sales to organic sales. Monitoring these amounts can alert you to any significant changes in your conversion rates or drops in your ad positions or organic placement. This is especially useful if you have specific products or keywords that drive a large percentage of your sales. There is no right or wrong split between organic and Read More →

Today, Connors Communications has launched new PPC search marketing product, HitTail Premium, which will allow you to export keyword suggestions directly into a Google AdWords campaign from the HitTail interface. Premium will also give users the ability to separate and examine their organic search hits from their paid search hits, allowing for even faster analysis of your site traffic. For AdWords users who are running ads with the Broad Match feature turned on, this is a particularly useful way to Read More →

The first issue many new bloggers (and anyone else building a Web page) will run into is how text appears next to an inserted image. If you already know how to adjust white space and wrap text around images you can skip this entry. I know it is old hat to you but some of us need this information. So, you figure out how to insert an image but it looks like this: There is white space above this line Read More →

Most of you have heard of Tracking202 from Wes Mahler. The main disadvantage was you needed to host you data on their server. Prosper202 is a self-hosted PPC tracking solution, it is the same code used on Tracking202. It is an online tool to help you track you keyword and campaign performance with pay per click. This software is powerful, self-hosted and fast. With Prosper202 you can upload your sale stats from affiliates into and also your paid keyword stats Read More →

The most common complaint advertisers have – especially if they have a consultant managing their advertising – is that their ads are not appearing where they want them. There is a very good reason for that: that is simply not how pay per click advertising engines work. Advertisers and their consultants have to let themselves off of this hook because it is not possible to consistently place your ads precisely where you want them. Read on to find out that Read More →