Monthly Archives: April 2008

The most common complaint advertisers have – especially if they have a consultant managing their advertising – is that their ads are not appearing where they want them. There is a very good reason for that: that is simply not how pay per click advertising engines work. Advertisers and their consultants have to let themselves off of this hook because it is not possible to consistently place your ads precisely where you want them. Read on to find out that Read More →

The more keywords you use the more successful your advertising will be. This can be very time-consuming. Fortunately for us, some generous individuals have created free tools to make it easier and speed up the process. Mike’s Marketing Tools provides a simply wonderful tool called AdWords Wrapper. You can paste any list of keywords into this tool and click the “Wrap Adwords” button to get any combination of broad, phrase, and exact match keyword phrases. You can also generate negative Read More →

Many advertisers repeatedly search for their AdWords ads using Google’s search engine. Doing that is detrimental to your advertising success for these reasons: If you are searching and not clicking, you are increasing your impressions and lowering your click through rate (CTR). A lower CTR increases your advertising costs. One goal of Google’s system is to display the most relevant ads – if you don’t click, their system assumes your ads are not relevant. You can actually DISABLE your ads Read More →